The magazine "Book Industry" №9-10 (152), November-December, 2017 have published an article about the services of the LIT Platform, aimed for publishers and allowing to extract additional profit from the existing copyright portfolio, and to optimize the work of publishers.How do the "Copyright Exchange" and PublishOne services work and what opportunities do they offer to publishers? In the "Technology" section, Dmitry Malishevsky, General Director of JSC "Literary Council" answers these questions.
Optimization of publishing processes - "Copyright Exchange" and PublishOne Services.
Increasingly, we hear about the reduction of the circulation of paper books, about the crisis in book publishing. Publishers are forced to save and reduce staff. JSC "Literary Council" has developed a number of service offerings for publishers and allowing to extract additional profit from the existing copyright portfolio, and to optimize the work of publishers.
Dmitry Malishevsky, General Director of JSC "Literary Council"The "Copyright Exchange" service allows you to accumulate, reserve and distribute copyrights. The work of the Copyright Exchange of the LIT platform allows to work both with the rights of authors (a set of rights) and with the rights of content creators (scientific organizations, publishers, corporations, experts, artists, translators and other specialists). The Copyright Exchange is:
- multiplication and accessibility of rights;
- automatic recording the facts of origin and of transferring the copyright;
- quality control of transactions.
Currently, publishers and literary agencies have accumulated a significant amount of unused rights, since it is possible to implement, as a rule, only a small part of them: for printing, most often once, at a contractual period of 3-5 years; in 50% of cases - on the electronic book; extremely rarely - to publish an audiobook. Thus, publishers remain unclaimed a number of rights that, after the expiration of the contract, disappear, not making a profit. With the help of the Copyright Exchange it is possible to realize and acquire the rights: to print (large and small copies), to e-books, to audiobooks, to translations, to broadcast, to screen and staging, other rights. The placement at the Copyright Exchange is free of charge, and their implementation will allow publishers to obtain an additional profit.
For what purpose does the "Copyright Exchange" service work? To answer this question, at least a rough assessment of the rights market is required, which in Russia has not yet developed. We took the liberty of conducting an approximate analysis of it, conditionally dividing the market into three segments:
1. Traditional market of fiction;
2. The spontaneous market of fiction;
3. The market of popular science and scientific content.
When assessing the market, we used the term "multiplier", realizing that one unit of content (one title) is at least four objects for the realization of the Copyright: 1) the right to publish on paper (the right to translate), 2) the right to publish in electronic form, 3) the right to publish in the audio file format, 4) the right to broadcast or to theatrical performance (production in the form of a movie or a series).
The full text of the article is available in Russian.